kick-ass case study

kick-ass marketed their film with some of the standard ways used to promote films, but due to their small budgets, they could not advertise as effectively. they used: posters, trailers, adverts on TV and online, and social advertising.

the film was received very well, as many people like super heroes, and many older people liked the gory, violent nature of the film. many people also liked the comic and so watched the film. it earned over 3 times what it originally used to make the film, so it was extremely popular.


it is a brit flick, as it is made by a British director, and the main character is also British, so it is considered a brit flick.

filming: sunday 7th february

on Sunday, we finished our filming, and are now moving on to the editing stage of the coursework. we started the day by filming one of the opening scene, the bean scene, of the film, in which I had a cameo, and Ryan was filming. we had a few problems, as Oliver was too enthusiastic when acting. we then moved on to re-filming the fence scene, as we decided we didn't want that scene in the film. we then decided to do interviews, because we wanted them to be on our blog. after that, we went to lunch. we then went to the bridge, where we filmed the final scene, and we filmed the scenes leading up to and including that scene in the surrounding park. we did the scene when dirk escaped, and Oliver died.

filming: Sunday 31st January

we are slightly behind schedule as we was unable to film this Sunday due to timing complications withing the group. however, we are filming on the 7th of February  to make up for this.