kick-ass case study

kick-ass marketed their film with some of the standard ways used to promote films, but due to their small budgets, they could not advertise as effectively. they used: posters, trailers, adverts on TV and online, and social advertising.

the film was received very well, as many people like super heroes, and many older people liked the gory, violent nature of the film. many people also liked the comic and so watched the film. it earned over 3 times what it originally used to make the film, so it was extremely popular.


it is a brit flick, as it is made by a British director, and the main character is also British, so it is considered a brit flick.