kingsman is a spy film based off a comic book, and is directed by Matthew Vaughn. the story is quite formulaic in the film, with a new recruit training to be a spy, and an evil organisation wanting to destroy the world, but it is meant to be this way, as it is essentially making fun of spy films, and the film is very graphic, having a lot of gory moments.
the budget of kingsman was $81,000,000 , which is a lot of money for an independent film, but this is due to Vaughn's reputation of making good films. the gross revenue is $414,351,546, which is a lot of money earned compared to the budget.
this is a very successful independent film, and it is very popular. this is similar to kick- ass, which is also a very successful independent film.
kick-ass marketed their film with some of the standard ways used to promote films, but due to their small budgets, they could not advertise as effectively. they used: posters, trailers, adverts on TV and online, and social advertising.
the film was received very well, as many people like super heroes, and many older people liked the gory, violent nature of the film. many people also liked the comic and so watched the film. it earned over 3 times what it originally used to make the film, so it was extremely popular.
it is a brit flick, as it is made by a British director, and the main character is also British, so it is considered a brit flick.
I decided to test my survey by making I online on a website called surveymonkey, which allows you to create a free account and then make surveys about whatever you want. I made two different surveys, the first one a simple one, asking what your gender and age was, and what your favourite genre of film was.
the second one I made was more related to the action genre, and I asked people to rate the marvel cinematic universe films, using a scale of 1-11, one being terrible and eleven being absolutely amazing. I also included an N/A tick box, in case anyone had not watched a certain film, so that way it includes all options.
in class we did a survey to look at the different people who watch films and which age range watch which films and which gender watch which film. this is good as it allows film makers to match the film to the right audience and age group, so they can advertise more effectively. here is my survey, which is simple but could be effective.
these graphs are useful as they can show the info needed and can clearly show what is most popular and what is most viewed and what is least popular, and this is a lot easier to show data than just looking at numbers.
surveys are useful because they allow people to answer questions related to their studies, such as a supermarket asking its customers about their shopping. it allows companies to find out what people find desirable about their company and what they don't like so they can make it better. surveys are also useful because they can be filled out either on paper or online, so if people don't have the time to while working or are busy at the time, then they can go home and they can do it online. I also did this survey online, so people can fill it in whenever they want.
in society, both modern and old, we have always had representations of certain races, sexuality, and disabilities, and they are often stereotypical, especially in media. because of this, we expect certain things of certain people, and the characters are usually conventional or subversive, meaning they are either what we expect them to be, or they are the opposite of what we expect.
age: in media, young people, such as adolescents are usually portrayed as quite rude and uncaring, are quite self obsessed, and are all about technology and social media. this is the stereotypical view of teenagers, but in most cases is not true. old people in media are often portrayed as quite weak characters, who are usually ignored by the general community as they are useless, this is shown in shows such as coronation street. then there is the young adult age group, which is shown as immature and reckless, and are often troublemakers, such as in university and in clubs and parties. this is usually false, and they are usually hardworking and eager to get a job. Then there is the middle aged group, which is usually the most accurately portrayed, but they still portray them as being quite boring.
gender: in media, males are often portrayed as being strong and important, and the woman is just there to be rescued in films. the males are also shown as being superior to women, and the women should follow the men. what they wear is also important as men normally wear normal clothing, while women are often shown as wearing revealing clothing.
race: in media, white superiority is often shown, and the minorities are often shown as being inferior, but they do sometimes show the white minority. they show the minority as being inferior, and show the majority as being more successful and important. they often show black people as being very gangster and wearing hoodies.
disability: in media, people with disabilities are often portrayed in different ways. most of the time they are portrayed as the victims, and shown as being weak and needing help. other times they are portrayed as being villains, for example the joker, and they are shown as heroes on rare occasions, such as daredevil.
socio-economical: in media, people who are in the lower classes are generally shown as living in poorer areas of their town and as being quite rough and mean, while those in the higher classes are shown as being posh but quite snobby and selfish
nationality: in media, people who are from the country the media is based in are usually superior, while those from other countries are usually inferior and are often portrayed as villains. those from other countries are often shown as being untrustworthy and being suspicious.
sexuality: in media, people who are gay tend to be very intimate and open and are always dressed nicely and are very feminine, but in reality they are normally the same as normal people.
lesbians are also portrayed as very masculine, and are also very open about their relationship.
movie intros are important as they have to captivate the person watching the film, and make them feel they want to watch more. if a film does not do this, then the person will feel less inclined to watch the film to the end, and will think the movie is bad. therefore, the film must be engaging, and fulfil the viewers expectations in the first few minutes.
in this opening scene from x-men, days of future past, the mutants are fighting the sentinels that are attempting to kill them, and as the battle goes on, more and more mutants die, and it ends with the place becoming deserted. I think the scene is very effective, as it is an engaging action scene which many viewers will find entertaining it also sets the tone of the film, with it being quite a ark film, as it involves robots attempting to kill all mutants, and you see some murdered. it is also surprising, as you would not expect to see the heroes die in the first scene of the film, so it is different from other openings, in which the hero saves the day. the opening is also effective because many people would be wondering what happened to all the people, and why they suddenly disappeared, and so will want to watch on.
this opening theme from the hobbit: an unexpected journey is effective, as it opens up with the backstory of one of the main characters, who we will meet later on in the film, and it shows us why how erebor is taken by smaug, and why he dwarves are so intent on taking it back. the scene is also effective sit includes action of the dragon fighting the dwarves, and it will entertain viewers. the film also makes you want to watch on, so you can see what happens to the dwarves, and if they will reclaim erebor.
this opening scene from iron man 2 is effective as it starts off with tony stark in the iron man suit, jumping out of a plane, with rock music playing behind him, which makes it feel as though he is about to go into battle, but then fireworks set off in the sky, and this makes it feel more like a celebration. he then lands, and there is an audience cheering for him as his suit is taken off, which is good as it makes people wonder what's going on, and why he's worn his suit to a party. then his suit is taken off to reveal he's wearing tuxedo which is funny, and then he waves to people while the song ends the music is also effective as it has an iron man feel to it.
in order to sell items to the right class of people, marketing have used ABC1 tables to separate people into classes depending on the money they have available to spend on luxury items. this is so companies, such as aldi and asda, can promote essential items, such as bread and ham, to people who are in the D and E category. they do this by placing adverts in sources that people are more likely to read free magazines, while the ABC group will read more expensive newspapers, like the times or the guardian. also, the lower groups will be more likely to watch kid friendly films as the whole family can go, while higher up groups will go to watch more real films, as it doesn't relate to them as much as the poorer people. film marketers use this effectively as it allows them to get the most information about their film to those who are most likely to watch it, and can spend less money trying to advertise to those who will most likely not watch it. a good example of this is realism films, because people in the A and B zone would be more likely to watch it, because it doesn't relate to their life, so they will enjoy it, whereas those in the lower zones will be more likely to watch fantasied films because its not as relatable to their life. the films also show the hero winning, and lower zone people would like that.
