in order to sell items to the right class of people, marketing have used ABC1 tables to separate people into classes depending on the money they have available to spend on luxury items. this is so companies, such as aldi and asda, can promote essential items, such as bread and ham, to people who are in the D and E category. they do this by placing adverts in sources that people are more likely to read free magazines, while the ABC group will read more expensive newspapers, like the times or the guardian. also, the lower groups will be more likely to watch kid friendly films as the whole family can go, while higher up groups will go to watch more real films, as it doesn't relate to them as much as the poorer people. film marketers use this effectively as it allows them to get the most information about their film to those who are most likely to watch it, and can spend less money trying to advertise to those who will most likely not watch it. a good example of this is realism films, because people in the A and B zone would be more likely to watch it, because it doesn't relate to their life, so they will enjoy it, whereas those in the lower zones will be more likely to watch fantasied films because its not as relatable to their life. the films also show the hero winning, and lower zone people would like that.
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